Soft launching a game can be a very long process and some games don’t ever make it to app stores at all. Speaking at the Google x Deconstructor of Fun Istanbul Gaming Event, Google Play business development manager Nimrod Levy compared the traditional pre-launch strategy with how it seems to have evolved today. Any new game launch on Google Play starts with a pre launch which is the phase t…
How to soft launch a game on mobile in 2022
Mobile GamingTime Stamp: March 31, 2022 11:25 AM