In-game advertising solution Anzu has partnered with analytics firm Oracle Moat to launch its first-to-market viewability measurement for in-game ads . Using its in-view metrics, advertisers working with Anzu will be able to access third-party viewability verifications on PC and mobile when running their in-game ads. In-view ad impressions are able to consider how much of a creat…
Anzu and Oracle Moat unveil first-to-market viewability measurement
Mobile GamingTime Stamp: March 23, 2022 9:00 AM