Anzu and Oracle Moat unveil first-to-market viewability measurement

Anzu and Oracle Moat unveil first-to-market viewability measurement

Anzu and Oracle Moat unveil first-to-market viewability measurement In-game advertising solution Anzu has partnered with analytics firm  Oracle Moat  to launch its first-to-market viewability measurement for in-game ads . Using its in-view metrics, advertisers working with Anzu will be able to access third-party viewability verifications on PC and mobile when running their in-game ads. In-view ad impressions are able to consider how much of a creat…

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