Henry Wang is Director of Product Marketing at Moloco . Hypercasual games are perhaps the most vibrant mobile gaming genre in recent memory. Despite representing less than 1 per cent of IAP revenue , the category consistently drives almost 50 per cent of downloads for the entire mobile gaming industry, and with good reason. The hypercasual business model , which depends on acquiring users at the… Source: http://www.pocketgamer.biz/comment-and-opinion/77847/apples-privacy-changes-level-hypercasual-playing-field/
Apple’s privacy changes level the playing field for hypercasual games
Mobile GamingTime Stamp: January 6, 2022 7:00 AM