Aspire Global Expands UK Presence Following Partnership With Metropolitan Gaming

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On June 1st, NeoGames S.A., a B2G and B2B technology and service provider for state lotteries and other lottery operators, revealed that its widely known iGaming subsidary Aspire Global has signed a beneficial agreement with UK-based Metropolitan Gaming and its new online casino. The agreement includes the official integration of Aspire Global’s entire suite of iGaming solutions onto the Metropolitan online gaming platform.

Goals of the partnership:

With this partnership, Malta-based Aspire Global hopes to extend its presence in the UK and introduce its latest content to a brand-new audience by supplying Metropolitan Gaming with the newly launched digital offering featuring its comprehensive and secure online solution, which includes industry leading PAM, Managed Services and the casino aggregation solution. In addition, the company will also supply them with Aspire Core, the company’s PAM, which will back up the operator’s transition to an online channel and guarantee the smooth operation of the entire site.

What’s more, Aspire Global’s casino aggregation solution powered by Pariplay allowed the operator to implement a high-quality content offer as soon as it officially debuted, involving the integration of a range of games from the global flagship suppliers.

Commenting on the partnership, Antoine Bonello, MD of Aspire Global, said: “There has never been a more appropriate time for land-based operators to diversify their offering and integrate a complete online experience for players. We are thrilled to deliver our first-class products and solutions to Metropolitan Gaming, a prominent UK brand that has made its first steps into the online world. This is an exciting launch for us as we continue to showcase the strength of our product suite and assist brands in making an impact in the online space.”

On the other hand, Metropolitan Gaming will be able, via Aspire Services, to monitor the operational relationships the company has with its clients, involving the use of tailor-made tools to achieve bigger efficiency.

Michael Silberling, CEO of Metropolitan Gaming, added: “Launching our new online offering is a key milestone for us, and the support of Aspire Global has been incredibly important. We have every faith that the delivery of its proprietary online solution will continue to bring fresh and engaging experiences as we evolve our business and focus on delivering a best-in-class online offering.”

About:

Headquartered in Tel Aviv, Israel, NeoGames S.A. is a technology-driven company and an international leader of iLottery and iGaming solutions and services for regulated lotteries and gaming operators. It was founded and officially launched in 2014.

Headquartered in Silema, Malta, Aspire Global is a flagship B2B provider of iGaming solutions. It was founded and officially launched in 2005.

Headquartered in London, UK, Metropolitan Gaming is a British gaming giant that manages eleven casinos in the United Kingdom, Egypt and South Africa. It was founded and officially launched in 1981. Additionally, the official debut of Metropolitan Gaming Online represents a meaningful step for the operator as it moves into the digital casino environment.