Best Buy's Black Friday in July sale is here to rival Prime Day

UPDATE: Jul. 12, 2022, 4:25 p.m. EDT This post has been updated with details about Best Buy’s price matching policy as well as the latest deals and availability.

No Amazon competitor is going to be caught slippin’ during Prime Day season.

Best Buy’s answer is a “Black Friday in July” sale that starts Monday, July 11 and ends Wednesday, July 14, giving it a one-day edge over Prime Day.

Though the two retailers focus on a lot of the same product categories, Best Buy’s sale will be the one to shop if you’re looking for a new 4K or QLED TV or a laptop.

Is Best Buy matching Prime Day prices?

Best Buy does have a year-round price match guarantee, which includes retailers like Amazon. However, there are some exclusions where they will not lower their prices, including Black Friday sales and other “special daily or hourly sales.” This likely means that it’ll be harder to price match for Prime Day sales.

Worth noting, though: Best Buy has made many of their deals competitive, if not outright better, than what Amazon is offering.

Best Buy TV deals


Samsung Neo QLED TV on white background

Credit: Samsung

Why we like it

Go all out on your entertainment setup with this massive Neo QLED TV from Samsung. Compared to regular QLED, Samsung’s Neo technology packs even more mini LEDs into the TV panel, so colors appear bolder and details crisper.

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Best Buy laptop and tablet deals


Lenovo Chromebook Duet on white background

Credit: Lenovo

Why we like it

Best Buy’s half-off discount on our favorite Chromebook for kids make it a no-brainer for a back-to-school laptop. The 2-in-1 can also turn into a tablet.

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Best Buy kitchen, vacuum, and other home deals


Shark robot vacuum on white background

Credit: Shark

Why we like it

$299.99 is a stellar price for a self-emptying robot vacuum, especially from a top brand like Shark. The EZ vacuum isn’t decked out with features, but cleans efficiently and returns to dirty areas that need more work. Its auto-empty dock is compact and less of an eyesore than those on other Sharks.

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Best Buy headphone deals


Sony wireless headphones on white background

Credit: Sony

Why we like it

Beat aficionados can score some of Sony’s bass-heavy headphones for basically half off. The WH-XB910N seal out external noise and enhance low-end frequencies to bump the bass in every song.

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