Betting Software

Before we get into the specifics of online betting software, we want to point out several factors. Each online sportsbook mentioned in this article has earned a licence from the UK Gambling Commission. This makes each entry on our list above a legitimate and trustworthy online sports betting operator. A UKGC licence guarantees a safe and enjoyable betting experience for everyone.

UK Sportsbooks with the Best Betting Software

Types of Sportsbook Betting Software

There are multiple companies developing sports betting software for mass online use. If you are an experienced bettor, the odds are that you have already tried out several types of software at the best sports betting sites in the UK.

Unlike online casinos, virtual bookies rarely go into detail about the software providers behind their betting platforms. As such, few players actually know which developer powers their favourite online bookmaker.

We think that sports betting fans should be informed about such significant aspects of their online gambling experience. This is why, below, we will explore some of the best betting software, the developers behind it, and other interesting factors.

Kambi

Kambi is one of the leading sports betting software providers in the online gambling scene. This company focuses specifically on ensuring that online sportsbooks are capable of delivering a high-quality betting experience.

Kambi traces its origins back to 2010, when it was established as a subsidiary of Unibet Ltd. It was a B2B company focusing on creating top-tier sports betting products. While it powered the Unibet sportsbook, it also branched out to other online bookmakers in the scene. Among the more notable clients, we count Grosvenor, 32Red, LeoVegas, Casumo, and more. Below, we have listed our top Kambi betting site for UK players:

Right now, Kambi provides excellent betting software to numerous sportsbooks. As part of its services, the developer offers a set of versatile tools that allow operators to tailor their product. Specifically, Kambi customers gain access to odds-forming software, specific marketing tools, a complete API, and more. In recent years, Kambi is no longer a Unibet subsidiary and is freely traded on the Swedish stock exchange.

Proprietary Betting Software

Of course, not every online sportsbook gets its software from a third-party provider. Some prefer to do the hard work in-house and create a platform suitable for their vision. As it happens, many of the best football betting sites develop their own online betting software. Some of the most successful new betting sites in the UK also prefer to rely on a betting software developed internally. Read about some of the top online sportsbooks that use a propriety betting software below.

888spectate

888sport is one of the most notable online sportsbooks on the Internet. Being among the longest-running betting sites out there, it has cultivated a reputation as a reliable and trustworthy operator. In the past, 888sport relied on Kambi software to power its sports betting platform. However, recently, the company has established its own bookmaking platform – 888spectate.

As part of the 888 Group, 888spectate works to deliver the best product on the market. While the company doesn’t provide much insight into the specifics of its sportsbook betting software, we can easily judge its quality by looking at the 888sport platform.

888spectate is a recent invention by 888 Group. As such, it is still in the early stages of development. So far, not many details have been released to the public, but the results are on full display. 888sport stands as one of the top Esports betting sites in the UK, but it also supports many traditional sports markets, as well.

The 888spectate platform was first launched in 2020 in Sweden, and it saw massive success. It incorporates many customisable and ‘smart’ features, allowing the user to have the most enjoyable betting experience. It’s safe to say that we will keep a close watch on 888specate and its future development.

Bet365 Group

Everyone knows Bet365 is one of the most premium online sportsbooks. It has been active since 2000 and has more than 20 years of experience under its belt. Given its early rise in online gambling’s history, it made perfect sense at the time to develop a proprietary software platform to manage its online sportsbook.

Bet365 runs and develops its own sports betting software, unlike other companies that lease it from third-party providers. As such, it is able to offer an online sports betting experience like no other.

Considering that Bet365 is known to be among the most respected sports betting platforms, not just in the UK but worldwide, it should be no surprise that its development process has produced one of the top online sportsbooks out there.

Bet365 supports an incredible number of international and domestic events, along with bet options suitable for everyone. You will find no lack of pre-match or live betting markets, while the mobile component will give you access to those markets on the go. By developing such a compelling platform, Bet365 managed to earn a spot on our list of the best betting apps in the UK. It is not difficult to see why Bet365 has risen to such heights, and it is worth your consideration.

Betway Proprietary Software

Betway is another industry leader in the world of online gambling. It boasts one of the best online casinos in the UK, as well as a top-quality sportsbook section. Much like Bet365, Betway has chosen to go its own way in developing online betting software. Betway has definitely achieved much since 2006 when it was launched using its own proprietary sportsbook.

The Betway sportsbook betting software can absolutely match any other on the Internet. Anyone familiar with this operator will tell you about the endless selection of markets, covering both esports and traditional sports. Not only that, but you will also gain access to pre-match and live wagers, with live streaming options for specific events.

Betway Sports does not play around, and it aims to deliver the best possible service. This is why it has extended its coverage to include all sorts of domestic and international events across dozens of leagues and sports. Any experienced bettor can appreciate the level of care that went into creating the Betway platform.

Other Sport Betting Software

While we have mentioned some of the best sports betting software, there are many different options on the market. Given how diverse the online sports betting scene is, you can be sure that there are many companies in active development. With that in mind, we would like to present some alternative sports and football betting software used in online sportsbooks.

As you can already guess, the betting software is crucial for a smooth gambling experience. It affects every aspect of your online gaming sessions. The software platforms listed above can be seen at many popular online sportsbooks that are responsible for some of the best sports betting bonuses.

The complex betting options and the numerous markets give you the opportunity to try out different sports betting strategies. Of course, checking out the various customisation options, live markets, and live streaming features will also be quite useful.

Popular Questions

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