In-game ads company Bidstack has revealed a partnership with media solutions firm Xaxis, a subsidiary of GroupM. Through the partnership, Xaxis will gain access to Bidstack’s in-game ad formats, such as integrated banner ads, and branded experiences. Furthermore, Xaxis will be provided access to Bidstack’s global supply of programmatic inventory, which includes over 70 games acr…
Bidstack partners with Xaxis to provide ads across portfolio
Mobile GamingTime Stamp: March 9, 2022 6:00 AM