KFC launched the “KFC99” tournament series and a KFC Gaming identity across social media. This has seen PUBG Mobile tournaments and more recently the move to Call of Duty Warzone. KFC have also borrowed gaming assets for their core business including the launch of a “PUBG Mobile Meal Box” in the UAE, Kuwait and Egypt. Customers get the opportunity to earn PUBG Mobile points when they purchase the KFC meal.
This combination of esports specific activations and gaming asset crossover means KFC have taken the lead in the mind of gamers across the region.
More from Cheesecakes Digital
Why brands need to carefully consider esports sponsorship and include termination clauses
Source Node: 1722174
Time Stamp: Aug 8, 2021
Understanding structured multiplayer and how it impacts your esports campaign
Source Node: 1722557
Time Stamp: May 10, 2021
New Ebook – The secret formula for calculating the duration of knockout tournaments
Source Node: 1722123
Time Stamp: Sep 27, 2021
Carbon Offsetting for gaming and esports – helping us make a better world
Source Node: 1722317
Time Stamp: Jun 17, 2021