FanDuel Partners Firm Co-Founded by NBA Star Kevin Durant

Time Stamp: February 18, 2022 6:03 AM

FanDuel chooses Boardroom

In its most recent attempt to increase brand exposure, sports betting operator FanDuel has teamed up with a company owned by Kevin Durant, small forward for the NBA’s Brooklyn Nets.

Boardroom, the multimedia company co-founded by Durant and New York businessman Rich Kleiman, announced the new agreement on Wednesday. The company took to Twitter to confirm the news:

According to an official press release, the partnership will see Boardroom collaborate with FanDuel on content across multiple channels, including web, video, audio, editorial, and social media. The betting operator is now exclusive sports wagering, fantasy, horse racing, gaming, casino, and poker partner of the media network.

excited to be bringing this partnership with FanDuel to life”

Commenting on the deal, Boardroom co-founder and CEO Kleiman said: “I’m really excited to be bringing this partnership with FanDuel to life, particularly following the recent legalization of sports betting in New York, where Boardroom is based.”

Content and giveaways

FanDuel will get numerous benefits from its Boardroom deal. Durant’s business will add the betting operator’s odds, data, content, and promotions to its ‘Boardroom Breakers’ weekly newsletter. It will also contribute monthly articles to FanDuel’s content site ‘The Duel.’

In addition, the new partners will work together on giveaways on social media. According to the Boardroom press release, these will focus on some of “the year’s biggest sporting events.” FanDuel will also supply odds boosts and fantasy contests on its platforms.

Mike Raffensperger, FanDuel’s chief marketing officer, has affirmed the company’s commitment to content creation. He said the Flutter Entertainment-owned brand is aiming to bring its customers “unique content, events, and more.”

Durant and Kleiman co-founded Boardroom in 2019 as part of the Thirty Five Ventures parent company. The deal with FanDuel follows multiple other agreements, including partnerships with Dapper Labs, Coinbase, and cannabis company Weedmaps.

FanDuel marketing push

FanDuel’s Boardroom deal is just the latest attempt to increase its market share in the world of US betting.

forked out more than $1bn on marketing

The battle for market share is heating up in the US as more and more states legalize sports wagering. Although the company hasn’t reported its full-year marketing spend, FanDuel reported that it had already forked out more than $1bn on marketing between January and June last year, well surpassing its closest competitor DraftKings. 

In December 2021, American Gaming Association president Bill Miller referred to the increase in marketing spend as “an unsustainable arms race.” VegasSlotsOnline News also covered the advertising fervor in a recent opinion piece.

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