Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including:
- Why dilution in esports hurts branding
- How mascots and personification helps brand building
- The benefits of differentiation
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!
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Gaming Marketing Use Case Byte | Heineken – Esports Group
Source Node: 1869985
Time Stamp: Jan 16, 2024
