How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Scaling in a market without identifiers can be challenging – but not impossible. Rather than viewing it as a challenge, some smart marketers frame it as an opportunity to retire old models and invent new ones. This is where introducing a web-based flow for your app makes sense – and money, according to Shamanth Rao, founder and CEO of growth marketing firm RocketShip HQ and host of th…

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