How Do Slot Machine Makers Come Up with Their Themes?

The first slot games were simple creations with basic graphics and unimpressive features. For example, most had three reels and various fruit symbols. However, as technology progressed in the 1990s, slot machine developers realized that the market was ready for a change and needed something more fun and exciting than fruit themes.

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Source: https://bagogames.com/how-do-slot-machine-makers-come-up-with-their-themes/