Mobile gaming trends over the last few years have shown that more and more women are getting on board with pocket-based pastimes, encompassing women of all ages and introducing new demographics to the gaming world.
A hefty PC or console game is good fun, but can be a time sink and require hours of non-stop concentration, whereas mobile games allow the player to dip in and out as they please. The ability to fit in bursts of gaming between busy and productive lives has meant that more and more women are picking up their phone to socialise, play with others, and compound their gaming skills.
Nordcurrent specialises in the kind of game that can be picked up and put down at a moment’s notice. These addictive, simple-to-understand games have a finely tuned difficulty curve and constant rewards for even the most casual of players, making them a great gateway into gaming for millions of women. Pocket Styler, for example, has an 81% female audience, and has already received 11 million downloads since launching in May 2021.
