PocketGamer.biz does not need to express how vital user acquisition is to the mobile games industry. With IAPs driving less than 50 per cent of revenue, and privacy changes from Apple and Google disrupting the ad monetisation landscape, bringing more players onboard is only becoming more vital. This means thinking creatively, strategically, and sometimes even misleadingly. Claire Rozain, UA team…
How Playrix mastered appealing to their players’ anchoring bias
Mobile GamingTime Stamp: May 18, 2022 9:00 AM