Mobile Mavens: what crucial lessons can Microsoft and Sony take from mobile for in-game ads?

Mobile Mavens: what crucial lessons can Microsoft and Sony take from mobile for in-game ads? There is heightened speculation that console moguls Sony and Microsoft are pursuing in-game ads, specifically in non-disruptive forms. While the console and PC spaces are no stranger to F2P, there are considerable differences in player bases and means of engagement between console and mobile audiences, and with Microsoft’s reported commitment to preventing “irritating” experiences, this may be a…

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