At the same as the release of its latest slot title, Magic Money Maze, and multi-product content provider Pragmatic Play has advanced the status of its position in Argentina‘s capital after getting the nod from the City of Buenos Aires gambling regulator Loteria de la Ciudad (LOTBA) for its Live Casino content.
Securing the required authorization from LOTBA makes the provider one of the first brands to have its live casino games approved to go live in the capital city. And according to the official press release, a selection of titles, including…
…Roulette, Mega Roulette, Blackjack, Speed Roulette, Auto Roulette, Baccarat, Speed Baccarat, Sweet Bonanza Candyland, the gameshow-inspired live dealer version of the wildly successful Sweet Bonanza candy-themed slot, ONE Blackjack and Mega Wheel, from the popular vertical have been given the green light for delivery to leading operators within the jurisdiction.
Key USP:
In a statement in a company news release, Victor Arias, Vice President of Latin American Operations for Pragmatic Play, said…
“This is fantastic news for Pragmatic Play and bodes extremely well for our growth ambitions in Argentina.”
Arias explained that their “multi-vertical proposition is a key USP” for them in “every market” they operate in an the approval of their Live Casino games in Buenos Aires City will allow them to “reach more partners and players here than ever before.”
Prior Approvals:
Pragmatic Play is already a top provider in the local market, having launched a selection of its award winning slots products with service providers in Argentina’s bustling capital city in early December that year, after securing authorization from LOTBA in June 2021. And just prior to the year’s end, inked a multi-vertical content deal with BPlay in Buenos Aires.
And with the recent approval, a “key strand” of the supplier’s multiple vertical will be able to be offered to operators, setting the firm up to increase its presence in Buenos Aires City.
LatAm Gains:
Back in March, the provider revisited the capital of Argentina, agreeing a content supply deal and partnership with Super 7 for its slots portfolio.
The good news follows the company’s three-vertical deal, including Live Casino, Slots and Virtual Sports, with online sports betting and casino platform Gana360 and annual Spanish raffle Loteria del Niño of Billetera Electronica Bet Guatemala S.A., further strengthening its now prominent position in Latin America via Guatemala.
Pragmatic Play has made significant gains in its goal of becoming the region’s leading iGaming supplier, and in addition to the many new partnerships it has forged, has also racked up its share of accolades.
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