The new wilderness of mobile game monetisation

The new wilderness of mobile game monetisation

The new wilderness of mobile game monetisation The mobile games industry is at a precipice. With Apple’s post-IDFA environment becoming firmly defined and Google formulating its own response, the reliability of tried-and-tested monetisation strategies are fluctuating – with around 39 per cent of mobile devs losing money as a result of IDFA changes . This was the backdrop for the Pocket Gamer Monetisation Summit. But far from a mou…

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