Lev Kommisarchik is director of mobile games at Anzu In-game advertising has had a tough ride. In the early days, mobile in-app ads were mostly interstitials that popped up in your face during a game, advertising the most obscure products known to man, and frustrating players. The fact is that mobile advertising has come a long way, especially when it comes to gaming. Advertisers everywhere have…
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- Source: http://www.pocketgamer.biz/business-and-production/78116/three-in-game-monetisation-myths-that-need-to-be-left-in-2021/