What is driving the insatiable demand for mergers and acquisitions?

What is driving the insatiable demand for mergers and acquisitions? The mobile games industry can be defined by two core qualities: it is data-driven and it moves incredibly quickly. Decisions made without a deeper understanding of the driving influences of the sector can and will be costly. With over 15 years of experience analysing the games industry, Piers Harding-Rolls, Ampere Analysis research director and head of the games research team, breaks down th…

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