Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams should use anime to build media brands. Including:
- The importance of shared meaning in brand building
- Competitive video games encourage brand dilution
- Why content is a business driver for positive customer actions
Previous podcast episodes (in video format) are hosted on our YouTube channel.
The podcast is also available on Apple, Google and Spotify. Enjoy!
- amazon prime gaming
- anime
- axie infinity
- brands
- Casino Games
- EA Sports
- esports
- Esports Group
- Evil Geniuses
- gaming headset
- gaming pc
- madden nfl
- Marketing
- Media
- Nintendo
- Online casino games
- pc games
- plato
- plato ai
- plato data intelligence
- plato game
- plato gaming
- platodata
- platogaming
- playstation
- podcast
- prime gaming
- Team Liquid
- Team SoloMid
- xbox