Why Ludwig Left Twitch for YouTube Gaming


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Ludwig leaves behind 3.1 million followers by swapping to YouTube Gaming.

Ludwig leaves behind 3.1 million followers by swapping to YouTube Gaming. / Photo courtesy of Ludwig Ahgren

Twitch streamer Ludwig Ahgren is leaving the platform, signing an exclusivity deal with YouTube Gaming.

He announced the change with a short video in which he and his friend and manager, Anthony “Slime” Bruno, transfer from a purple car to an identical red one after the purple one blows up — the colors refer to Twitch and YouTube, respectively. His first stream will take place Tuesday, Nov. 30.

Although Ludwig boasts around 2.1 million subscribers on YouTube, he made his name on Twitch and has the metrics to show for it. He has 3.1 million followers on Twitch, and third-party metric tracking shows he has more than 27,000 paying subscribers. He broke the all-time Twitch subscribers record earlier this year with a month-long subathon that peaked at 283.066 subscribers.

“Even though I’ve been with Twitch for three plus years, even though people call me the ‘Golden Boy of Twitch,’ I’ve never felt like the Golden Boy of Twitch. I’ve never felt particularly loved by Twitch,” Ludwig said in a video explaining his decision. “I’ve loved Twitch, but it hasn’t been a two-way street.”

“I never got reached out to after the subathon. Not even like a, ‘Hey, you made us the most many anyone has ever made us in a month.’ None of that. I never got anything.”

Although he’s fond of the culture on Twitch, Ludwig said the YouTube deal would allow him to stream fewer hours, giving him more time to work on more ambitious projects. He mentioned spending more time on his podcast, The Yard, and creating a new version of his game show “Mogul Money” that could be produced weekly as possibilities. He also plans to host the biggest Smash tournament in the series’ history, both in terms of entrants and prize pool, for Melee and Ultimate.

Ludwig hopes to cause as little disruption in the change as possible. That means using a custom designed extension that preserves Twitch subscriptions on YouTube, allows viewers to change their YouTube screen names to their Twitch screen names, and keep emotes as they worked on Twitch.

Ludwig’s move follows in the footsteps of other major streamers such as Benjamin “DrLupo” Lupo and Tim “TimTheTatman” Betar, who signed exclusivity deals with YouTube Gaming earlier this year.

“I’ve been streaming for about four years, part-time. Almost four years full-time. And I said I’d only stream five,” Ludwig said in his video. “I’m sorry to say, I’m scamming you one more time. I’ll be here for at least six.”

Source: https://www.dbltap.com/posts/why-ludwig-left-twitch-for-youtube-gaming-01fnrtaeb8t0?utm_source=RSS

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