apparel

Tiny Tina’s Wonderlands Unveils Partnership With Dark Horse Comics, Funko, & Much More

To celebrate the reveal of Tiny Tina’s Wonderlands at this year’s E3, Gearbox and 2K have revealed that they will be working with a number of different partners to give consumers plenty of swag and fun stuff to buy in anticipation of the game’s release. The press release below detailed those partners, which include everything from comics to apparel. “We are thrilled to announce our strongest roster of partners for a new IP in Gearbox history,” noted Sean Haran, Chief Business Officer at Gearbox Entertainment. “Expanding Gearbox’s IP outside of

League of Legends Uniqlo Collaboration Released

League of LegendsLeague of Legends and Uniqlo have finally released their collaboration for the UT Graphic Tees collection. | Photo by Riot Games, UniqloRiot Games and Japanese clothing brand, Uniqlo, has just released their collaboration featuring six League of Legends T-shirts as part of Uniqlo's "UT Graphic Tees" collection on Monday.Venture the Rift with friends, feed the poros, and stan your faves. Shop the long-awaited #LeagueOfLegendsUT collection now in North America at https://t.co/FKL1gi8495✨ @uniqlousa ✨ pic.twitter.com/XY31sKy0Fr— League of Legends (@LeagueOfLegends) May 24, 2021After an awaited announcement on Twitter in April,

The NPD Group: First Quarter 2021 U.S. Consumer Spending on Video Game…

The growth driven by the new platforms, combined with gains experienced in mobile, PC and VR content spending, as well as the continued strength of Nintendo Switch, have pushed the market to new highs. PORT WASHINGTON, N.Y. (PRWEB) April 29, 2021 According to the Q1 2021 Games Market Dynamics: U.S.* report from The NPD Group, overall total consumer spending on video gaming in the U.S. totaled $14.92 billion in the first quarter (Q1) of 2021 (January - March), an increase of 30% compared to Q1 2020. Gains were seen across

The Esports Bubble: Fact or Fiction?

Top GamesThe 2020 League of Legends Worlds Finals | Photo courtesy of Riot GamesMany experts in the esports industry have been debating whether the esports market has evolved into a bubble. With money pouring into esports and related companies at a rapid and increasing rate, some have begun to question whether these investments are justified. Are these investments sustainable? Are the majority of companies overvalued? Are investors sticking to fundamentals when evaluating their opportunities, or are they simply speculating and gambling on a get-rich-quick scheme? Is the market bound to collapse?

Neymar Jr. Fortnite skin and items officially revealed

Epic Games has finally unveiled the Neymar Jr. skin ahead of its launch on April 27.  There are two variants available for the soccer star’s Fortnite skin: a more classic look that puts him directly in the game and a primal suit that looks like a more metallic version of the Black Panther based on a Jaguar.  You can unlock the Neymar skins and other items by completing his quest line in the battle pass. To unlock his primal forms, you will need to complete Epic-rarity quests.  Here are all

A guide to: Overwatch League sponsors, past and present

Activision Blizzard kicked off its first geo-affiliated esports league in 2017 and quickly caught attention that persists to this day. Many brands, like Coca-Cola and T-Mobile, have been Overwatch League sponsors since day one, while others, such as Intel, have come and gone. To keep track of it all, we have compiled all current brand partners here for your convenience, along with important information about each. Overwatch League brand sponsors Note: This list is subject to change, and includes previous sponsors at the bottom. This list does not include partners

Levi’s Finds Partnership With NRG Esports is a Good Fit

Levi’s is taking its biggest step into gaming yet after signing a new deal with NRG Esports that marks its first esports partnership in the U.S.  The deal was announced on Friday, with terms unreleased, and will center on the iconic jeans brand outfitting NRG players and streamers with its garb, as well as co-branded content projects.  Levi’s will have a presence at NRG’s Hot Pockets Castle gaming headquarters in L..A., where there will now be a style lounge that incorporates the jeans brand and lets visitors personalize their apparel.

Opinion: The Match-Fixing Mess in China’s League of Legends Esports Ecosystem

“Please punish those ‘cheaters’ and ‘actors’ severely. please! Otherwise the League of Legends competitive scene can not [be called] professional [esports],” Chinese esports icon Jian “Uzi” Zihao pleaded after his game was match-fixed. Uzi is considered one of the biggest superstars in the world of esports China, and has the most commercial value in the country as both a player and streamer. Before Nike signed the ¥200M RMB ($30.5M USD) four-year sponsorship deal with League of Legends Pro League (LPL) in 2019, the company was already attracted by Zihao’s influence

H4X and Overactive Media Come Together in Multiyear Apparel Partnership

H4X and Overactive Media have entered into a multi-year deal that will see the two collaborate on the creation and production of apparel surrounding the Toronto Ultra (Call of Duty League) and Toronto Defiant (Overwatch League). The Montreal-based esports lifestyle brand now becomes the lead apparel partner for both teams. Financial details of the partnership were not released. The Toronto Defiant has taken inspiration from its #RiseTogether and #DefiantForever hashtags and will integrate them highlighting Toronto city features across its apparel lineup including Rise Together hoodies, Defiant Forever tees, Toronto