Data Dive: Pokémon GO Hits the $5 Billion Mark
Though generalist tech press have moved on to other shiny objects, Pokémon Go is at the height of its popularity and continues to break records. The latest figures from Sensor Tower estimate* that the game has made $5 billion in lifetime revenue as it passes its fifth birthday.Zeroing in on 2021, Pokémon Go has already reached $642 million in the first half of the year. This is 34 percent greater than 2020 on a year-over-year basis, and puts it on a $1.3 billion annual run rate. Its FY 2021 outcome