beer

Voodoo Ranger Now Official Beer Partner of Esports Organization Dignitas 

Dignitas, the North American-based esports vertical of New Meta Entertainment, has a new official beer. The esports organization says it has partnered with Voodoo Ranger, the IPA family of the New Belgium Brewing company, bringing it on as the official beer partner. While financial details of the deal were not available, this is the first partnership of its kind for Voodoo Ranger. Together, the two will look to create new collaborative content and produce a series of fan-focused “Happy Hours,” while also connecting gaming fans and athletes at live, in-person

Dignitas and Voodoo Ranger IPA brew partnership

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see both entities collaborate on new content. This includes Twitch-streamed ‘Voodoo Ranger Community Game Nights’, where Dignitas athletes and content creators ‘square-off in battles of bragging rights and brews’. Photo credit: Voodoo Ranger / Dignitas RELATED: 100 Thieves secures Truly Hard Seltzer and Twisted Tea Hard Iced Tea partnerships Dignitas will host ‘fan-focused Happy Hours’ and highlight original content focused on the global gaming

Key esports sponsorships and partnerships, March 2021

Each month, Esports Insider — in collaboration with polling and analytics platform YouGov — collates the period’s key sponsorship and partnership news in esports. YouGov’s expanded Global Fan Profiles (GFP) tool now enables sponsors, properties, and rights holders to monitor fan sentiment in esports on a global scale (32 key markets). The new GFP tool gives a view of fanbases around the world, providing data across 200 leagues, 50 events, 45 game titles and 2,000 teams in sport and esports. Subscribers can create side-by-side comparisons of individual game titles, leagues,

Beer Brewing Simulator Brewmaster Announced for PS4, PS5

Top GamesBrewmaster will arrive on PlayStation consoles in 2022. | Photo courtesy of Auroch Digital/Sold OutBeer brewing simulator Brewmaster is coming to PlayStation 4 and PlayStation 5 next year, development studio Auroch Digital and publisher Sold Out announced Wednesday.Players will be able to develop and brew their own beers, then sell them in-game as they build out a home brewing business. The game promises fine-tuned control of the brewing process while remaining approachable for new players.[embedded content]"Lots of people on the Auroch team are foodies and craft beer fans, and

Code A concludes, Code S RO16 groups drawn

The final day of Code A concluded with Bunny scoring his third straight upset against Stats in 2021, while Dark overcame PartinG's Cannon-rush artistry to advance to Code S.The eight Code A winners join four players from the qualifiers, as well as four seeded players from Super Tournament 1 to complete the sixteen-player Code S Season 1 roster. These sixteen contestants participated in the group draft ceremony immediately after Code A, determining the groups for the upcoming season. #1 seed TY went with the 'standard' strategy of assembling himself an

Announcing – Team Liquid x Bud Light

Raise your glass to Bud Light: the Official Beer of Team Liquid League of LegendsIf it’s past five and you’re watching Team Liquid, raise a glass to Bud Light.As the first official beer of the Team Liquid League of Legends team, we have a few fun spotlights featuring our athletes and streamers. On Sunday, February 21st, LCS pros CoreJJ and Jensen will make a special appearance on Bud Light League Lounge, the weekly recap show streamed live on twitch.tv/budlight. But there’s plenty to cheers to beyond that. Before various LCS

Black Friday 2020: Everything we recommend this holiday

Get the most out of your game’s subscription plans Best practices for designing and managing your subscription strategy Access guide here I find it … discomforting … to write “Happy Holidays” in 2020. Will they be happy? I hope so. But with the coronavirus pandemic raging harder than at any point so far in the United States, and as other nations hit their second waves, I do want to find some way to spread some holiday cheer. And one way to do so is for me and my fellow GamesBeat

Bitburger 0.0% Named ‘Official Partner’ of ESL One Germany

Global esports tournament organizer ESL announced Thursday that non-alcoholic beer brand Bitburger 0.0% has been named an official partner of ESL One Germany and all ESL Dota 2 esports efforts in the country. Financial terms were not disclosed. Bitburger 0.0% has cooperated with ESL over the last two years in Germany, serving as a partner and supplier of the ESL One Hamburg Dota 2 competitions. In June that partnership was expanded on a national level and the brand was named an “official refreshment partner” for various ESL competitions. In addition,

Liquid Rivalries: Super Smash Bros. Melee

When would you say competitive Smash Bros. was born? Was it on January 21st, 1999, when Nintendo released Super Smash Bros? Or on November 21st 2001, when Melee was released? Or on April, 2002, when Matt Deezie started the Tournament Go series? I set the date two years later - January 10th, 2004. That was the day Melee held its first national, Game Over. In my eyes, a sport doesn’t come alive just by merit of a ruleset or a tournament. To be living, a sport needs a full-fledged scene

Merchandising Veteran Terrence Turner on the Need for Esports Teams to Embrace What Makes Them Unique

When the COVID-19 pandemic caused Cirque du Soleil to lay off 95% of its workforce, it left merchandising veteran Terrence Turner looking for a new opportunity. Eventually he came across a job posting from esports organization Panda Global, which was looking for a merchandising lead. After researching the organization he felt the team’s philosophy and unique approach in the esports space aligned with his own views, so he decided to apply.  Earlier this week, Turner was announced as Panda Global’s new lead merchandise strategist, spearheading a group of new hires