MC5 Provides LifeStyleMD with a Branded Domain Name DID for its New Rewards Program. The .BOLD Rewards program is the first in the surging powdered drink market to use branded domain names as account holder identifiers
June 13, 2023, New York City, NY. MC Identity Solutions Inc. (MC5) today announced the creation of the .bold blockchain top-level domain (bTLD) for use as LifeStyleMD’s rewards program account identifier. It marks the first time any powdered drink provider has used a decentralized ID (DID) for account naming in a rewards program and will form the basis of LifeStyleMD’s Web3 push for providing its users with a variety of decentralized applications and benefits. LifeStyleMD has been developing its line of electrolyte and vitamin-rich blends of powdered drink mixes to