AR 1.0 is dead: Here’s what it got wrong
The first wave of AR startups offering smart glasses is now over, with a few exceptions. Google acquired North this week for an undisclosed sum. The Canadian company had raised nearly $200 million, but the release of its Focals 2.0 smart glasses has been cancelled, a bittersweet end for its soft landing. Many AR startups before North made huge promises and raised huge amounts of capital before flaring out in a similarly dramatic fashion. The technology was almost there in a lot of cases, but the real issue was that