case study

What is Axie Infinity?

Axie Infinity is an Ethereum-based blockchain game inspired by Pokemon and powered by NFTs that allows players to breed and battle digital pets called Axies. The non-fungible token (NFT) space has made the interest in blockchain technology even higher, allowing developers to create games that store information on the distributed ledger, showing that the technology’s capacity is not merely limited to allowing the existence of cryptocurrencies. Axie Infinity’s goal is aligned with that. It is to make people understand the technology through an abstract but simple experience. Axie Infinity follows

How 5G is turning cloud gaming into growth opportunities

“With shorter latency times, less jitter, and less packet loss in mobile gaming, 5G brings the ability for true cloud gaming services to become more of a reality by bringing the world closer together,” said Tim Guhl, vice president of sales at Singtel. Guhl was in conversation with Lisa Hanson, founder and president of Niko Partners, during the 12th annual GamesBeat Summit. This year, the summit’s theme is “Growing the next generation,” and Guhl explored how 5G is permanently cutting the cord, changing the world of gaming, with the potential

Esports and Virtual Sports Audiences: Reach During Unprecedented Times

Sponsored content by Nielsen. Did the pause of live sports and events have a positive impact on esports? While this question has been passionately debated over the past few months,  the accurate answer can be found by leveraging Nielsen Esports Fan Insights — which provides global and local fan data, and offers a view into fan gaming and media behavior, engagement and purchasing decisions. To fill the gap until traditional sports returned, many sports rights holders held virtual events and competitions. For instance, football leagues were using virtual football simulation