CBS All Access Streaming Service Will Be Rebranded
While CBS, the network, renewed plenty of its programming this week, its streaming service, All Access, will be rebranded this summer, expanding on it. Some of this rebranding is already underway.The focus of the rebrand will be on news, live sports, and on-demand entertainment, which was revealed in the CBS earnings call. ViacomCBS CEO Bob Backish said that "major changes [are] coming this summer as we track toward the rebrand and relaunch of a transformed product." All Access will expand into the international market over the next year.There are already