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Lenovo Legion Sponsors G2 Esports as Hardware Partner

Berlin-based esports organization G2 Esports announced that the company signed a sponsorship deal with hardware brand Lenovo Legion. The PC brand will sponsor the organization’s League of Legends, Rainbow 6, Rocket League, Fortnite, and Sim Racing teams.  Financial terms of the deal were not disclosed. Legion is the gaming-focused PC brand owned by Chinese technology company Lenovo. The brand is also the hardware partner of Chinese esports organization FunPlus Phoenix (FPX). G2 Esports’ League of Legends team has arrived in Shanghai and currently remains quarantined for the upcoming League of

G2 and Domino’s Deutschland Deliver New Partnership Ahead Of Worlds 2020

For Worlds 2019, Domino’s helped us deliver exciting and delicious experiences to our fans in Berlin. And this year we’re excited to announce that we’ve come back for seconds!  We’re teaming up with Domino’s, now our Official Quick Service Restaurant Partner in Germany, to make it that much easier to enjoy every single #G2WIN with unique experiences, original content, activations and more for Worlds 2020. Expect numerous online events, giveaways and other opportunities over the upcoming months with technology platform, Domino’s Überall, also enabling us to host larger and wider

Tencent Holdings COO Mark Ren Highlights Four Key Trends at Tencent Esports Global Summit

Tencent Holdings is one of the biggest technology companies in the world, but its gaming business is undisputed as the top revenue generator in the empire. According to Tencent’s latest financial report for Q2 2020, the company recorded total game revenues of ¥46.9B RMB ($6.8B USD), representing 40.8% of Tencent’s total revenues in Q2 2020. In Tencent’s executive structure, there are two employees with the highest salary and directly report to Tencent President Martin Lau. One is Allen Zhang, who’s in charge of the businesses of Chinese social media WeChat,

Lord Of The Rings Rewind: 49 Things You Didn’t Know About The Return Of The King

The Return of the King, the final part of Peter Jackson's Lord of the Rings trilogy, hit theaters in December 2003. By that point, there was little doubt that the movie was likely to be an enormous commercial success. What's more, unless Jackson had really dropped the ball, audiences were set to love it. The previous two movies, The Fellowship of the Ring and The Two Towers, had set a new standard for fantasy moviemaking, vividly bringing JRR Tolkien's classic novels to life on the big screen.Thankfully, The Return of

G2 Esports’ Reality Show Returns in Partnership With EA and Pringles

Berlin-based esports organization G2 Esports has announced the return of its talent search reality series Making The Squad for a third iteration focused on FIFA, with Pringles serving as a presenting partner. This activation is part of a “major commercial partnership” between G2 and Pringles Germany.  Earlier this year, Pringles expanded its partnership with global esports tournament organizer ESL as well as signing deals with the League of Legends European Championship and Berlin gaming center LVL. Making the Squad: FIFA Edition will be a co-production between G2 and global 4K

LPL Breaks Vietnam Viewership Record, Nike Unveils LPL Co-Branded Bomber Jacket, Team Kits, and More 

Last week, the biggest developments in China’s esports industry revolved around League of Legends esports. The League of Legends nine-year festival concluded in Shanghai, with Chinese teams TOP Esports (TES), Jing Dong Gaming (JDG), Suning Esports (SN), and LGD Gaming (LGD) confirmed to attend the League of Legends World Championship 2020 (Worlds 2020) to represent the League of Legends Pro League (LPL). The U.S. event service company Freeman collaborated with LPL operator TJ Sports to set the grand stage for the event. It should be noted that TES, JDG, and

G2 ESPORTS STRIKES COMMERCIAL PARTNERSHIP WITH PRINGLES®

We’re proud to announce our partnership with the world’s funnest snack for Making The Squad 3!This time Making The Squad is back and bigger than ever with Making The Squad: FIFA 21! For the third and biggest edition yet, we’re proud to welcome PRINGLES® Germany as the presenting partner!Currently in pre-production, Making The Squad: FIFA 21 will see participants from around the globe compete to secure a place on our EA Sports FIFA 21 Esports team and take home the grand prize of €10,000! The series will be created in collaboration