EA Says It Will “Double Down” On Star Wars Games Going Forward
With Star Wars, EA has one of the most sought-after licenses in all of entertainment--and the company plans to take full advantage of it. In a "fireside chat," EA executives spoke about how the company plans to "double down" on Star Wars after the huge success of Star Wars: Battlefront 1 and 2, Galaxy of Heroes, and Jedi Fallen Order more recently."Up is my hope--up and to the right," EA CEO Andrew Wilson said about where he hopes the company will take Star Wars in the future. "We have a