ENCE vs HAVU showed the value of bullshit and branding
Esports feuds are like toybox trainwrecks: onlookers can’t help but look despite how pathetic they are, in part because of how seriously they take themselves. The average fan may roll their eyes at Flashpoint’s attempts to use a WWE writer to generate interest in tier 2 tussles, or how “the juggernaut” and “the colossus” ascended to memehood on Twitter, but we’re now starting to see the tangible value of these efforts. Thirty thousand eyeballs on a Finnish broadcast on a Friday afternoon can’t be wrong, after all, and it was