consumer engagement

Verofax to raise US$750,000 on Beban Crowdfunding Platform

- Offering GCC retail investors interactive access to private equity investment opportunities BAHRAIN, Mar 5, 2023 - (ACN Newswire) - Verofax, the leader in brand marketing and AI-powered solutions for enterprise, was featured on Beban 2 (Episode 9, Mar 1, 2023), the hit entrepreneur & investment-themed reality TV program airing on Bahrain TV, Alrai TV and Dubai TV, as well as Shahid, the region's largest video-on-demand platform. Wassim Merheby, CEO & Co-Founder, and Jamil Zablah, CMO & Co-Founder, Veromax, a product winning SaaS provider helping brands achieve growth by turning offline products interactive for

Esports and Virtual Sports Audiences: Reach During Unprecedented Times

Sponsored content by Nielsen. Did the pause of live sports and events have a positive impact on esports? While this question has been passionately debated over the past few months,  the accurate answer can be found by leveraging Nielsen Esports Fan Insights — which provides global and local fan data, and offers a view into fan gaming and media behavior, engagement and purchasing decisions. To fill the gap until traditional sports returned, many sports rights holders held virtual events and competitions. For instance, football leagues were using virtual football simulation