Take-Two CEO: Video Games’ Pandemic Boost a ‘Permanent Shift’
Take-Two's CEO is bullish on gaming in a post-pandemic world. | Mike Stobe/Getty ImagesTake-Two CEO Strauss Zelnick believes the huge boost in sales and revenue that the video games industry enjoyed during the COVID-19 pandemic represents a "permanent shift" in the business."Interactive entertainment is now the number one entertainment vertical in terms of revenue, and I guess people still don't fully realize that," Zelnick told GamesIndustry.biz. "And a good deal of that growth was driven by people either discovering or rediscovering interactive entertainment and its social aspects during the pandemic.