DICE LA completes rebrand to Ripple Effect Studios, will continue Battlefield 2042 support and development of new title
DICE’s Los Angeles-based studio, DICE L.A., is rebranding to Ripple Effect Studios. It will continue to work on its current projects while embracing its own identity away from the larger DICE brand. This has been a rework in the making for more than a year. Respawn Entertainment CEO Vince Zampella confirmed that the rebranding effort was part of the reason he took on a leadership role with the studio last January, according to GamesIndustry.biz. DICE L.A., which was founded in 2013 after Electronic Arts closed Danger Close Games, has mostly