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Allied Esports teams up with Xsens for mocapped shoutcasters for esports

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Allied Esports Entertainment has teamed up with Xsens to bring motion-captured animated broadcasters to esports tournaments. Xsens makes motion-capture body suits that can capture an actor’s movements and translate them into realistic 3D animations. And Allied Esports will take that technology and turn its human esports broadcasters, or shoutcasters, into animated figures in esports shows. Allied Esports will debut the technology in esports broadcasts at places like its HyperX

Nintendo keeps feasting on TV ad impressions

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Nintendo continues its domination of TV ad impressions, accounting for 65% of gaming industry impressions from February 16 through March 15 — though it’s worth noting that the most-seen gaming spot during this time period was PlayStation’s “Explorers,” promoting the PS5. In total, 13 brands aired 42 ads over 4,900 times, generating 782.9 million

Elo Entertainment launches TrackLoL for League of Legends analytics

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Elo Entertainment has launched TrackLoL, a new website that provides competitive performance data and analysis for world’s most popular esport, League of Legends. The Austin, Texas-based Elo Entertainment collects data on online video games such as Riot Games’ League of Legends, which has a huge audience that can benefit from TrackLol’s advanced statistics, live-match experience, and engaging prediction leaderboards, said Elo CEO Sabina Hemmi in an interview with GamesBeat. Elo’s

Sony acquires fighting game tournament Evo

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Sony announced today that it and a new venture called RTS have acquired Evo, the annual fighting game tournament. Evo started in 1996 and has become the most prolific annual fighting game tournament in the world. During that time, it had remained independent, although it attracted plenty of sponsors. Now, one of the biggest names in gaming owns Evo. Sony notes that Evo cofounders Tom and Tony Cannon “…

Activision Blizzard lays off about 50 in its esports division

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Activision Blizzard has let go of about 50 employees in its esports division, as the Sports Business Journal first reported. The publisher blames the decision on the impact the pandemic has had on live events. Activision Blizzard had invested heavily in on-stage esports shows with crowds, including with the Overwatch League, which had Blizzard selling a premium for the right to own a team. COVID-19 forced Blizzard to move

Two networking techniques will create a level playing field for online gaming

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Imagine this: You and your buddy just joined a Battle Royale Minecraft server for a quick battle. You’ve got time for one more game today. In the end, you know it’s probably going to come down to him and you — 1-on-1. In the meantime, you’re teaming up. First, you hit the airfield in the southernmost part of the map, because that’s where the loot is. But everyone else

Super League Gaming will acquire Mobcrush game livestreaming platform

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Amateur esports and game community firm Super League Gaming has agreed to acquire Mobcrush, the game livestreaming platform that distributes video to a variety of mobile and PC platforms. The Santa Monica, California-based Super League Gaming, which is publicly traded on Nasdaq, runs esports events and entertainment for everyday players of all ages. Mobcrush