expects

VR Gaming Ads: Testing the Waters; An Interview with Faultline

I recently had the pleasure to be interviewed by Rafi Cohen for Faultline Magazine. Please find the full piece below.In its pursuit of the mobile gaming market, PubNative, a German app-focused supply-side platform (SSP), is tentatively exploring the possibilities of VR. Speaking to Faultline this week, the company’s founder and CEO, Ionut Ciobotaru admitted that his “interest is just exploratory.”“For now, VR just doesn’t have the critical mass to be monetizable for ad companies,” he added.The company has set gaming as its next key market for growth in the world

Modern Times Group Reports $2.15M Net Loss, Announces Further Cost Reductions for ESL and DreamHack

ESL and DreamHack parent Modern Times Group (MTG) reported its financial results for the second quarter of 2020, recording a constant net sales of kr1.1B SEK ($124M USD) compared to the same quarter last year. MTG’s net sales for the quarter ended on June 30 were offset by operating costs before depreciation and amortization of kr992M ($112M), which decreased by 4% year-over-year. In total, the company reported a net loss for the period of kr19M ($2.15M) compared to a net loss of kr38M ($4.3M) in the same period of last

Former PlayStation Boss Says AAA Game Development Is Unsustainable

Shawn Layden, the former boss of PlayStation, has weighed in with his thoughts on the state of the AAA games business, and he thinks it's unsustainable. Speaking at the Gamelab Live conference, as reported by GI.biz, Layden said the commonly held idea that the cost of game development will double every new generation cannot continue."The problem with that model is it's just not sustainable," he said.Layden recalled the days when the world's biggest video games were developed on budgets of around $1 million. Now, the cost of most AAA games

How COVID-19 Is Impacting EA’s Business

Due to the COVID-19 pandemic, more people are staying home and playing video games. As such, spending on gaming has grown, and Electronic Arts is among the companies that is benefitting. In a new "fireside chat," EA CFO Blake Jorgensen said the company is expected to announce its biggest-ever Q1, which runs April-June.EA said in May that it expects to make $5.525 billion in revenue and a profit of $978 million for the period, which is a record for Q1, but Jorgensen said that the real numbers will be even

Guillermo Del Toro Has Cast Ewan McGregor As Jiminy Cricket In His Pinocchio Movie

Guillermo del Toro's Pinocchio stop-motion film, which was announced back in 2018, is making progress, with a major casting decision having come to light. In a video interview with Ace Universe, actor Ewan McGregor (Obi-Wan in the Star Wars prequels) announced that he's playing Jiminy Cricket in the upcoming film, and that recording had started before the COVID-19 pandemic.In the interview, which was picked up on by Entertainment Weekly, McGregor says that he recorded some lines "before (he) left for New York," and that since the film is stop-motion he

Kahoot raises $28M for its user-generated educational gaming platform, now valued at $1.4B

As schools stay closed and summer camp seems more like a germscape than an escape, students are staying at home for the foreseeable future and have shifted learning to their living rooms. Now, Norwegian educational gaming company Kahoot — the popular platform with 1.3 billion active users and over 100 million games (most created by users themselves) — has raised a new round of funding of $28 million to keep up with demand. The Oslo-based startup, which started to list some of its shares on Oslo’s Merkur Market in October

The Last Of Us 2 Director Says You Might Not Like The Game

If you enjoyed the original Last of Us, you might not like the sequel, writer-director Neil Druckmann says. Speaking to Wired, Druckmann said Naughty Dog has created a divisive game with The Last of Us Part II, and he expects some people to come away with a sour taste in their mouth. "Some of [the fans of the original game] are not going to like this game, and not like where it goes, and not like what it says or the fate of characters that they love," Druckmann said. "I'd

Xbox Series X: Phil Spencer Says You Can’t Even Appreciate The True Power Of Next-Gen Yet

Xbox boss Phil Spencer has acknowledged that it's been challenging to demonstrate the true leap that the Xbox Series X will provide over the Xbox One, but it appears that could be changing once people are actually able to try out the systems for themselves in longer gameplay sessions. In Reggie's new podcast, Spencer said one of the most defining characteristics of next-gen games is how they "feel" with faster and more stable frame rates. You haven't seen the true power of Xbox Series X yet, as it appears Microsoft

90% Of Movie Theatre Market Will Be Open By Mid-July, Hollywood Group Says

The overwhelming majority of the movie theatre market will be open for business again by mid-July, according to The National Association of Theatre Owners. A spokesperson told Business Insider that it expects 90 percent of the global theatre market to be open in time for Tenet's release on July 17. NATO represents movie theatres in the US, but the spokesperson was speaking about the global market for the movie-going audience. Tenet, the new movie from The Dark Knight director Christopher Nolan, remains one of the summer's biggest movies that has

Latest Total War Series Entry Will Launch For Free, But Only On Epic Games Store

While it's not a core release in the series, developer Creative Assembly is trying some new ideas with A Total War Saga: Troy. And that includes how the game will be sold, which involves giving it away for free on release date. The upcoming PC real-time strategy game is launching on August 13, and will be sold exclusively on the Epic Games Store for a year before coming to other digital storefronts. What makes this deal more curious though is the offer at launch. For 24 hours after its release,