Balloon World Cup 2021 peaked at over 632K viewers on Twitch
The Balloon World Cup, hosted by popular streamer Ibai and pro soccer player Gerard Piqué, saw an explosion of viewership and attention for the informal balloon-centered sport. Nearly everyone has had some experience with Balloon Keep-up; if you’ve ever tried to keep a balloon suspended in the air using your hands or feet, you have participated in the sport. The event organized by FC Barcelona took place in front of a live audience in Tarragona, Spain on Oct. 14. On Twitch, the event amassed over eight million total views and