Crypto exchange FTX spends $210 million to rename the most valuable pro e-sports team
Crypto exchange FTX is spending $210 million to rename a professional e-sports team from TSM to TSM FTX, according to the New York Times. The ten-year deal will set the exchange back $21 million each year, representing one of the biggest naming rights deals in the e-sports industry. “Taking a huge industry and then reimagining it in a digital age: that’s sort of what e-sports are to sports, and it’s sort of what crypto is to investing and to finance,” FTX CEO Sam Bankman-Fried told the Times. According to Forbes,