T1 Partners With China’s Short-Form Video Platform Kuaishou
T1 Entertainment & Sports has signed a partnership deal with Chinese short-form video company Kuaishou. Kuaishou will become the official short-form video partner of the organization, providing it exclusive short-form video content. This is the first partnership that Kuaishou has signed with an esports organization not native to China. It’s not clear whether the deal includes logo placement on T1’s team jerseys. Financial terms of the deal were not disclosed. Kuaishou and ByteDance’s Douyin (the Chinese version of Tik Tok) are the two biggest short-form video platforms in China. Tik