GDPR

Ads are back in: Monetizing beyond subscriptions and transactions in gaming

GamesBeat Summit 2021 #GBSummit returns with two days of content and networking designed for industry executives. April 28-29, 2021 Register Now Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. The rapid growth of direct-to-consumer streaming platforms has proven that subscriptions are viable. Subscription options have seen a massive increase as console, platform, and other industry players have tried to capture people’s time by creating an experience that offers a variety of games. But in the same breath, we hear about rapid subscription growth

‘Monster Dash’ from Halfbrick Has Come Back to the App Store after Being Taken Down Back in 2017

TouchArcade Rating: Monster Dash (Free) from Halfbrick is something we have been covering for a very long time. The endless runner debuted on the App Store for iOS back in 2010 and it has been getting updates and more content including a Ghostbusters update ever since. Monster Dash was pulled from the App Store in 2017 because of a GDPR compliance issue. Halfbrick announced that it was making its way back recently and it has finally launched today. Monster Dash is one of the classic endless runners from back in

VR Gaming Ads: Testing the Waters; An Interview with Faultline

I recently had the pleasure to be interviewed by Rafi Cohen for Faultline Magazine. Please find the full piece below.In its pursuit of the mobile gaming market, PubNative, a German app-focused supply-side platform (SSP), is tentatively exploring the possibilities of VR. Speaking to Faultline this week, the company’s founder and CEO, Ionut Ciobotaru admitted that his “interest is just exploratory.”“For now, VR just doesn’t have the critical mass to be monetizable for ad companies,” he added.The company has set gaming as its next key market for growth in the world