Gen Z

Esports BAR returns with physical edition in Cannes this October

This article is proudly brought to you by Esports BAR. Esports BAR is returning to Cannes in October for its ninth edition, bringing together core areas of the esports community to discuss the future of the industry. This will also mark a return to physical events for the conference following a year of digitally hosted meetings in 2020.  Just like with previous events, Esports BAR will feature speakers from throughout esports and gaming, including game publishers, developers, teams, leagues, and media.  For its 2021 event, which will run from Oct.

American Eagle seeks attention of young customers with new Twitch sponsorship

Clothing and lifestyle company American Eagle is working with Twitch as it continues to connect with youthful consumers. The brand announced that it has become the official apparel partner of the platform’s “Twitchgaming” channel. The terms and length of the deal were not disclosed. Along with brand imaging, which will be a part of the channel’s panels, American Eagle will work with Twitch Gaming to produce customized segments, as well as a five-part docuseries profiling Twitch streamers. Additionally, American Eagle will let highlighted streamers contribute to a collection of limited-edition

OK Boomer Launches Expansion Pack With 550 New Generational-Based…

NEW OK Boomer Expansion Pack Will Ship September 2021! “The resounding enthusiasm for our original game inspired us to come up with even more challenging, age-based questions to keep the competition going,” said Founder and CEO Joe Spisak. NEWVILLE, Pa. (PRWEB) June 24, 2021 OK Boomer, the trivia card game where players compete against family and friends in a battle to find out which generation reigns supreme, launches its Expansion Pack 1 that adds 550 new questions. Pre-orders are now being accepted, with shipment in September. The expansion pack is

PayNearMe Simplifies iGaming Deposits and Payouts to Enable Operators…

Players want a simple and fast deposit experience, and when they don’t get it, they quickly move to an operator that makes funding accounts easy. PayNearMe makes deposits and payouts easy. “iGaming payments are hard. Managing deposits and payouts is a complex process that requires technology designed for the gaming industry. With billions of dollars in iGaming deposits at stake, operators can’t afford to lose players to poorly designed deposit and cashout experiences," Kaplan said. SANTA CLARA, Calif. (PRWEB) March 02, 2021 PayNearMe, the payments platform designed to manage the

Millennials Top Gen Z for PC/Console Gaming in 2020

Millennials are leading the charge in 2020 to date for overall gaming on PC and console systems in the under-50 demo in the U.S., U.K., Sweden, France, Germany, and Poland, according to the latest data by Newzoo Pro. Making up 42% of the total gamers on PC and console (Xbox One, PlayStation 4, Nintendo Switch), Millennials (ages 23-38) make up almost half of the gamers in the space. At less than half the participation, Gen Z (ages 16-22) was the next highest group at 20%. Both the oldest and youngest

Why the Olympics should add esports

Brandon Byrne Contributor Brandon Byrne is the CEO and co-founder of Opera Event, a technology platform that connects content creators, teams and sponsors to one another programmatically and at scale. He was previously the CFO of Team Liquid and VP of Finance and Administration at Curse. I recently sat on a panel for gaming website Pocket Gamer that was focused on esports and the Olympics. We were debating whether esports were filling the gap in sporting events, including the Olympic games, which have been paused due to the COVID-19 pandemic.