EA’s potential FIFA rebrand reportedly stems from FIFA asking for $1 billion for naming rights
Last week, Electronic Arts reported the company was looking at potentially rebranding its popular FIFA brand of sports games as it reviews the naming rights agreement with the Fédération Internationale de Football Association (FIFA). According to a new report from the New York Times, this rebrand hinges specifically on FIFA asking for $1 billion every four years to license its properties. This new deal would also reportedly include limitations on ways that EA could monetize the game outside of its initial sale. The NYT noted it had talked to “multiple