American Eagle seeks attention of young customers with new Twitch sponsorship
Clothing and lifestyle company American Eagle is working with Twitch as it continues to connect with youthful consumers. The brand announced that it has become the official apparel partner of the platform’s “Twitchgaming” channel. The terms and length of the deal were not disclosed. Along with brand imaging, which will be a part of the channel’s panels, American Eagle will work with Twitch Gaming to produce customized segments, as well as a five-part docuseries profiling Twitch streamers. Additionally, American Eagle will let highlighted streamers contribute to a collection of limited-edition