lifestyle

Tony Hawk joins GameSquare Esports in special advisory role

GameSquare Esports is expanding its advisory team by bringing in skateboarding legend and entrepreneur Tony Hawk.  Hawk, who’s best known in the gaming space for his Tony Hawk Pro Skater video game franchise, will act as a special advisor to CEO Justin Kenna and the GameSquare group of companies while they work to further “bridge the gap” between global brands and the gaming and esports communities.  “We are humbled that Tony is willing to share his experiences in business, entertainment, sports, video games, and digital media with our leadership team

The Esports Bubble: Fact or Fiction?

Top GamesThe 2020 League of Legends Worlds Finals | Photo courtesy of Riot GamesMany experts in the esports industry have been debating whether the esports market has evolved into a bubble. With money pouring into esports and related companies at a rapid and increasing rate, some have begun to question whether these investments are justified. Are these investments sustainable? Are the majority of companies overvalued? Are investors sticking to fundamentals when evaluating their opportunities, or are they simply speculating and gambling on a get-rich-quick scheme? Is the market bound to collapse?

Felyne’s Animal Crossing Crossover With New Horizons May Premier Soon

Top GamesCourtesy of NintendoFelyne's Animal Crossing crossover with New Horizons could be coming soon. Although Felyne is featured in Animal Crossing: New Leaf as a Monster Hunter crossover villager, Animal Crossing: New Horizons might reintroduce this lazy cat villager in a future update. The official Nintendo website featured a screenshot of an unknown villager’s home, with additional information about future Mother’s Day events and items. The screenshot of the villager’s home displays a green exterior with a thatched roof. The appearance of the home has not been featured currently in Animal

PSG Talon to attend MSI without their starting AD carry

The Pacific Championship Series’ most dominant team will be attending their second international event in many years without their full starting roster. Wong “Unified” Chun Kit, the League of Legends team’s AD carry, will remain at the organization’s team house in Hong Kong upon doctor’s requests due to recurring cases of pneumothorax. Pneumothorax is a condition that occurs when air leaks into the space between the lungs and chest wall, causing the lung or portion of it to collapse. The PCS’ runner-up Beyond Gaming has been cleared by Riot Games

ORDER Raises $4.12M Investment, Appoints Marc Edwards as CEO 

Australian esports organization ORDER announced that it has closed a $.5.3M AUD ($4.12M USD) financing round, which it launched early in 2021. The group of investors included CPS Capital managing director Jason Peterson and Gemelli Group chairman Harry Karelis, who has also been appointed to ORDER’s board of directors. The organization’s chairman Gerard Murphy revealed that ORDER intends to use the investment proceeds “to diversify our operations into the content and lifestyle space, while continuing to attract the best operational talent to support our aggressive growth strategy.”   Furthermore, ORDER recruited

Australian esports organisation ORDER raises $5.3m and appoints new CEO

Australian esports organisation ORDER has raised AUD$5.3m (~£2.94m) from its latest funding round, with Jason Peterson, Managing Director of CPS Capital, and Gemelli Group Chairman Harry Karelis announced as investors.  Karelis has been appointed to ORDER’s board as a Director as a result of the investment.  Pictured: Gerard Murphy (left) and Harry Karelis (right). Image credit: ORDER RELATED: inSTREAMLY raises €1.1m, plans expansion into new markets According to the release, this is the largest private capital raise for an Australian and New Zealand esports organisation.  Gerard Murphy, ORDER’s Chairman, commented:

Fuse kindles esports-focused consultancy Fuse Ignite

London-based marketing and commercial services company, Fuse has launched Fuse Ignite, a new consultancy service that focuses on esports rights holders. The agency, which specialises in ‘partnerships and experiences in sport and music’, has also expanded its offerings into esports and lifestyle through the service. Photo credit: Fuse RELATED: Turquoise: Branding strategies for esports leagues Fuse, part of New York-based Omnicom Media Group, shared with Esports Insider that the new consultancy will look to ‘enhance and support’ the commercial capabilities of esports rights holders, specifically through its ‘Proposition and Ecommerce

All about esports betting in New Jersey

Albert Sheng • Apr 16, 10:22In recent years, esports has grown into a major business around the world. Gaming isn’t just a hobby anymore, but can be a real, professional sport. Gamers have turned their gaming hobby into a lifestyle, and they can possibly earn a lot of money when they win tournaments.  With Esports becoming a real sport it is now possible to bet on esports in the same way as it is possible to bet on soccer or basketball, but one place where betting on esports is still

F1 debuts on next-gen July 16 as first joint EA-Codemasters racing game

Monetizing the esports boom Learn how easy it is for developers to add tournaments, event streaming, and VIP content – and monetize the fan experience. Register Now Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today. Codemasters and its new parent company, Electronic Arts, will launch F1 2021 on the PlayStation 5 and Xbox Series X/S on July 16. The title is the first joint title between Codemasters and EA since EA’s $1.2 billion purchase of the United Kingdom game company, and the title

GNC Names GHOST Gamer its Official Esports Partner 

Nevada-based sports and esports nutrition company GHOST announced Thursday that it has signed a multiyear partnership with global health and wellness brand GNC.   Financial terms of the partnership were not disclosed.  Under the terms of the new deal, GHOST Gamer has been named “official esports partner of GNC,” making it the exclusive vendor of esports lifestyle products for the company. GHOST Gamer products featuring flavors from partner brands such as Sour Patch Kids, Swedish Fish, and Sonic Drive-In fast food chains will also be sold at GNC retail locations.   “Authenticity as you know is super important in this category,” GHOST CEO Daniel Lourenco told The