Bilibili Signs Multi-Year Deal With Activision Blizzard, Secures Exclusive Broadcasting Rights to Overwatch League
Chinese live-streaming platform Bilibili has entered into a multi-year strategic partnership with Overwatch League (OWL) owner Activision Blizzard, which includes the Chinese production and broadcasting rights to the league in China, further development of the commercial interests, as well as support to promote OWL in the region. Financial terms of the deal were not disclosed. In addition, Bilibili also confirmed that the company was granted exclusive broadcasting distribution rights in China for OWL. It should be noted that Bilibili also has the same rights for Riot Games’ League of Legends