VR Gaming Ads: Testing the Waters; An Interview with Faultline
I recently had the pleasure to be interviewed by Rafi Cohen for Faultline Magazine. Please find the full piece below.In its pursuit of the mobile gaming market, PubNative, a German app-focused supply-side platform (SSP), is tentatively exploring the possibilities of VR. Speaking to Faultline this week, the company’s founder and CEO, Ionut Ciobotaru admitted that his “interest is just exploratory.”“For now, VR just doesn’t have the critical mass to be monetizable for ad companies,” he added.The company has set gaming as its next key market for growth in the world