MLS

HYPE GVA 2.0: Sport industry giants hand-pick startups for pilots

LONDON, April 1, 2021 /PRNewswire/ -- The much-awaited HYPE Sports Innovation Global Virtual Accelerator (GVA) 2.0 DRAFT Startup Selection LIVE sessions, took off with 52 top Sports Brands, Clubs, Leagues, Federations and Broadcasters, among them Under Armour, Bundesliga, the French Football Federation, leading soccer clubs across the world, DAZN, Rogers, Sinclair, and multiple teams from the NBA, NHL, MLB, MLS, and NFL all total covering 14 countries and more than 10 sports.  All of them have chosen to transform the experience they provide to their stakeholders. Continue Reading HYPE GVA 2.0:

Which Sports Fans Smoke The Most Weed? (Hint: It’s Not Baseball Or Basketball)

Although The Smiths frontman Johnny Marr once said America’s pastime was only worthwhile if cannabis was involved, many baseball fans don’t agree. According to a recent poll, baseball fans were the least likely to consume marijuana among all major sports. Fans of eSports, UFC, and Formula 1 Racing had a far friendlier relationship with cannabis.A recent Morning Consult poll surveyed between 252 and 1,269 self-identified fans of multiple major sports and how often they consumed vices, such as tobacco and cannabis. Although multiple sports leagues prohibit cannabis use and promotion,

Team Liquid Signs Partnership Deal With Zoomph

Esports organization Team Liquid announced Tuesday a new social media measurement partnership with Zoomph.  Financial terms and length of the partnership were not disclosed. Zoomph has already created a custom version of its real-time social analytics platform to provide Team Liquid with “reporting data to create more engaging and meaningful partner campaigns,” according to a release. Team Liquid will also use the data it collects to grow its social media presence and increase engagement with its fans, the company said. Team Liquid will also use Zoomph’s data to increase fan

David Beckham invests in London-based esports startup Guild

The global esports market, which has enjoyed tremendous support in Asia and is now fast establishing itself as a mainstream entertainment globally, is currently valued at US$1.1bn and is projected to grow by 42% to US$1.56bn by 2023[1]. The number of esports fans is estimated to be around 495m and is largely comprised of millennials – this number is projected to hit 646m by 2023. Guild Esports (Guild), a new global esports business headquartered in London and co-owned by David Beckham, today announced its global launch amid a booming global