Team Liquid Announces Fan Engagement Platform Liquid+
Esports organization Team Liquid has revealed a new fan engagement strategy in the form of Liquid+ – a browser-based platform where users will earn points for showing support for Team Liquid on various social channels. These points can then be redeemed for Team Liquid merchandise, fan experiences, event tickets, etc. The platform will also feature gamification elements in the form of “quests” to drive fans to engage with relevant events or highlight specific streamers and games in Team Liquid’s portfolio. To earn points, fans will need to connect their social