Nike

Lebron James Officially Joins Fortnite Icon Series

Source Node: https://www.dbltap.com/posts/lebron-james-officially-joins-fortnite-icon-series-01fadsr2bgeg?utm_source=RSS
Time Stamp: July 12, 2021 1:10 PM - Modified On: July 12, 2021 - Published By:
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FortniteBasketball superstar Lebron James has officially joined Epic Games' cosmetic Fortnite Icon Series. / Epic Games, Lebron JamesBasketball superstar Lebron James has officially joined Epic Games' cosmetic Fortnite Icon Series.The King has arrived in Fortnite. For the first time ever, loopers can take on the appearance of one of basketball's most legendary MVP's—Lebron James—as he joins the in-game cosmetic Icon Series. This collaboration is the largest of the series to date with three distinct skins, a built-in emote, loading screen, and more.Below, we've broken down exactly what you need to

Opinion: The Match-Fixing Mess in China’s League of Legends Esports Ecosystem

Source Node: https://esportsobserver.com/opinion-match-fixing-china-lol/?utm_source=rss&utm_medium=rss&utm_campaign=opinion-match-fixing-china-lol
Time Stamp: April 14, 2021 12:00 PM - Modified On: April 14, 2021 - Published By:
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“Please punish those ‘cheaters’ and ‘actors’ severely. please! Otherwise the League of Legends competitive scene can not [be called] professional [esports],” Chinese esports icon Jian “Uzi” Zihao pleaded after his game was match-fixed. Uzi is considered one of the biggest superstars in the world of esports China, and has the most commercial value in the country as both a player and streamer. Before Nike signed the ￥200M RMB ($30.5M USD) four-year sponsorship deal with League of Legends Pro League (LPL) in 2019, the company was already attracted by Zihao’s influence

Former Nike Exec Samantha Halverson Joins NZXT 

Source Node: https://esportsobserver.com/samantha-halverson-joins-nzxt/?utm_source=rss&utm_medium=rss&utm_campaign=samantha-halverson-joins-nzxt
Time Stamp: April 13, 2021 2:23 PM - Modified On: April 13, 2021 - Published By:
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Former Converse and Nike executive Samantha Halverson has joined Los Angeles-based computer maker NZXT as its new senior vice president of people & culture.    Prior to joining the company, Halverson served as VP of global HRBP at Nike-owned brand Converse for more than eight years. Prior to that, she served in several senior HR roles at Nike for six years.   In a company-conducted interview on Friday, Halverson said that she joined the company because tech is a “growth industry” and during her time at Converse/Nike there was a lot of growth which motivated and inspired her.  NXZT has signed multiple sponsorship deals with Twitch

Geely Holdings’ LYNK&CO Sponsors LNG Esports’ LPL Team

Source Node: https://esportsobserver.com/geely-holding-lng-esports/?utm_source=rss&utm_medium=rss&utm_campaign=geely-holding-lng-esports
Time Stamp: April 9, 2021 5:28 PM - Modified On: April 9, 2021 - Published By:
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Republished By Plato

Chinese esports organization LNG Esports said Friday that the organization’s League of Legends Pro League (LPL) team has signed a sponsorship deal with LYNK&CO, a joint automobile brand from Geely Automobile and Volvo. LYNK&CO will also act as LNG’s official automobile partner.  Financial terms of the deal were not disclosed.  LNG Esports is owned by Chinese apparel giant Li-Ning. In China’s LPL, there is a simmering conflict between Li-Ning and LPL exclusive apparel sponsor Nike. For example, the LPL staff and fans can not refer to LNG Esports as Li-Ning

Sports Camps Canada and Subnation Media Bring Esports Camps To…

Source Node: https://www.prweb.com/releases/sports_camps_canada_and_subnation_media_bring_esports_camps_to_waterloo_region_this_march/prweb17669197.htm
Time Stamp: January 18, 2021 7:00 PM - Modified On: October 29, 2021 - Published By:
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Sports Camps Canada is excited to partner with Subnation Media bringing competitive video gaming esports camps to the Waterloo Region. We are grateful to be working with the Explore Waterloo team to bring esports camps to the Waterloo Region. WATERLOO, Ontario (PRWEB) January 19, 2021 The virtual Explore Waterloo Region esports camps will provide top level instruction to campers between the ages of 12-19, designed to help them improve their gaming abilities, while also building important life skills that extend beyond the game. Coaches are trained through Sports Camps Canada’s

LPL Breaks Vietnam Viewership Record, Nike Unveils LPL Co-Branded Bomber Jacket, Team Kits, and More 

Source Node: https://esportsobserver.com/china-esports-recap-sept3-2020/
Time Stamp: September 3, 2020 12:00 PM - Modified On: September 3, 2020 - Published By:
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Last week, the biggest developments in China’s esports industry revolved around League of Legends esports. The League of Legends nine-year festival concluded in Shanghai, with Chinese teams TOP Esports (TES), Jing Dong Gaming (JDG), Suning Esports (SN), and LGD Gaming (LGD) confirmed to attend the League of Legends World Championship 2020 (Worlds 2020) to represent the League of Legends Pro League (LPL). The U.S. event service company Freeman collaborated with LPL operator TJ Sports to set the grand stage for the event. It should be noted that TES, JDG, and