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Fuse kindles esports-focused consultancy Fuse Ignite

London-based marketing and commercial services company, Fuse has launched Fuse Ignite, a new consultancy service that focuses on esports rights holders. The agency, which specialises in ‘partnerships and experiences in sport and music’, has also expanded its offerings into esports and lifestyle through the service. Photo credit: Fuse RELATED: Turquoise: Branding strategies for esports leagues Fuse, part of New York-based Omnicom Media Group, shared with Esports Insider that the new consultancy will look to ‘enhance and support’ the commercial capabilities of esports rights holders, specifically through its ‘Proposition and Ecommerce